Generic Direct Mail Inserts

Tidewater Direct is one of the most efficient direct mail component part suppliers in the United States when it comes to high-volume buck slips, brochures, generic letters and more. A supplier to direct mail contractors, newspapers, agencies, and even other printers, Tidewater’s ability to turn projects on-time and within budget is unparalleled in the industry. Tidewater routinely prints for high-profile brands and projects, and clients always count on Tidewater to meet the tightest deadlines and quality expectations.


Tidewater’s modern web press room consists of commercial web presses made by Goss and Sanden. Operating 24 hours per day, 6 days per week, Tidewater’s Sunday 2000 presses, up to 12 colors, give customers an advantage with high speed and wide-web efficiency, quality assurance like automatic register and closed loop color control, and extended dryers for heavy coverage on coated stock. Tidewater’s wider Sanden 27” wide webs, up to 10 colors, are ideal for 11” and 14” products that can be sheeted to size in-line like letters and long-run cut sheets. As a result, Tidewater’s clients emerge with an unparalleled balance of economy and high quality for any component inside the envelope.

Full Perfecting Web Presses

In our arsenal, we have 3 full perfecting web presses that print up to 4 colors and can fold to 4, 6 or 8 pages inline to fit a # 10 or 6×9 envelope.

  • We can deliver as collated, booklet folded, or slit and nested
  • We can spine glue a nested sheet
  • We can produce over 500,000 8 page letters, or 1,000,000 4 page letters in 1 day on just 1 of our inline folding presses

Full Web Sheeting Presses

We have 4 full web sheeting presses that can print up to 10 colors.

  • Perforate
  • Score
  • Varnish inline

Variable Repeat Presses

We have 2 variable repeat presses equipped to handle up to 8 colors.

  • High pile sheeters
  • Batch counters
  • Full bindery units


Tidewater believes in pushing the boundaries to keep costs low and bring new, unique capabilities to market in our bindery. We are willing to step outside of our comfort zone for new opportunities, and validate our production process starting with the bindery. We continually reinvest in unique folders, automatic banding equipment, and ancillary equipment that reduces labor and increases throughput. Capable of finishing millions of direct mail component parts each day, our incentive-driven staff yields a top quality product at high production output. Most importantly, your product is banded and packaged neatly so it arrives to you in “ready-to-insert” condition.