About Us

A Letter From Our Founder

What a Direct Mail Component Part Supplier Should Be

As a Direct Mail Contractor for 25 years, I purchased more than $100MM of continuous forms and generic insert printing. In that time, I formed a utopian vision of what a direct mail component part supplier should be. Today, I am proud to have molded Tidewater Direct into my vision. Clients can count on Tidewater for:

  • Fast quotes and accurate billing
  • Consistent, reliable quality
  • Production-based wholesale pricing
  • Fully computerized production and inventory
  • On-time deliveries with company-owned trucks
  • Knowledgeable account managers

Women Owned

WBENC-Certified Women’s Business Enterprise

Tidewater’s majority owner is Jennifer Eisenberg. Jennifer is the 2nd generation operator of a large manufacturing business. She learned directly from her father, Ken Boone, what it takes to be a successful business leader and good corporate citizen. Jennifer’s ownership and operation of Tidewater Direct puts her in an elite class of women business owners, particularly given Tidewater’s size. Moreover, this status qualifies Tidewater Direct as a WBENC certified business, making it easy for print buyers and corporations to ensure their diversity spend priorities are achieved.


Environmental Awareness

Minimizing Environmental Impact

Tidewater Direct understands and respects the environmental impact that printing, or any industry can make, and strives to operate as a good corporate citizen in all facets of business.



Socially Responsible Printing Practices

Tidewater Direct carries a chain-of-custody certification for all facilities, audited yearly to ensure compliance. The FSC logo is a well-known symbol that signifies the product was printed on responsibly harvested and managed forestry materials. The certifications allow Tidewater Direct and its clients to showcase the FSC™ when printing on paper that has been harvested sustainably, demonstrating a conscious effort to the end user to commit to environmentally friendly practices.


A Step Further

Internal Paper Recycling Program at Each Facility

Tidewater has an internal paper recycling program in each of its facilities. Every year Tidewater submits for recycling many thousands of tons of paper. Tidewater’s three facilities have central bailers to efficiently capture the paper for recycling. Furthermore, product is sorted prior to release to ensure the minimum energy needed to process.


Continuous Improvements

Continually Minimizing Environmental Impact

From roofs to air conditioning, from production equipment to transportation, Tidewater Direct is committed to continually minimizing its environmental impact. Tidewater invests in energy-saving building improvements such as insulated roofs and doors, more efficient trucks and tracking software, and waste reduction techniques all in the name of efficiency and environmental awareness. Tidewater Direct strives to conduct all business in a socially and environmentally responsible manner.

Company Profile

Commercial Printing Solutions for High-Volume Direct Mail Components, Packaging Inserts, & Pharmaceutical Applications

Tidewater Direct, LLC and American Direct, Inc comprise 3 commercial web offset and digital printing facilities that feature a specialized mix of web offset and continuous forms production capabilities. Our high-volume web press and bindery capabilities are ideal direct mail component parts, pharmaceutical leaflets, and packaging inserts. Our inkjet webs achieve the most demanding commercial inkjet personalization applications such as self-mailers, postcards, and personalized letters.

We service national print markets with niches in digital inkjet printing and finishing, commercial direct mail printing, continuous forms printing, and pharmaceutical printing. A footprint of 200,000 square feet, a fleet of web offset and digital presses, and various finishing lines enable Tidewater to compete nationally on high-volume direct mail and commercial print projects. Each of our three facilities operates an independent prepress department ensuring redundancy across the locations.

ISO 9001 is an internationally renowned certification that assures all certificate holders follow stringent procedures for continuous process improvement. Tidewater Direct is audited and recertified every year and is happy to share this certificate with its client for transparency purposes.


Years Of Experience


Printing Facilities

200 k

Sq Ft Footprint


Tractor Trailers in Delivery Fleet

+ 50 M

Pounds of Paper Processed Yearly